TRANSATLANTIC EXPANSION
Your team on the ground in the US.
You've built something real in Europe. Now you want America. We're already here, with the network, the market knowledge, and the drive to make it happen alongside you.
LET'S TALK →
THE HARD TRUTH
Breaking into the US market is hard. Doing it alone is harder.
Most European companies that struggle here make the same mistakes.
Underestimate the gap
The cultural distance between European and American business is bigger than most founders expect, in pace, in style, in how relationships get built.
Overestimate their reputation
Your European track record counts for less than you think on this side of the Atlantic. You earn trust from scratch, every time.
Operate from 9 hours away
Running a US operation from Amsterdam means missed calls, delayed decisions, and relationships that never quite stick.
Work culture is different
The pace, the expectations, the way business relationships are built. It's not better or worse, just different. And if you don't understand it going in, it will cost you.
OUR OPERATIONS
We embed as your US team.
We roll up our sleeves and get to work, acting as your boots on the ground, your local network, and your strategic sounding board all at once.
Boots on the Ground
We represent and build your brand in the US, without the cost of hiring a local team. Meetings, events, follow-ups, relationships.
GTM Strategy
We optimize your positioning, pricing, and commercial model for US market dynamics. What works in the Netherlands doesn't always translate.
Partnerships
We identify and connect you with the right partners, channels, and decision-makers. Distributors, retailers, investors. Our network is your shortcut.
Sales Pipeline
We build real traction without a full local team from day one. From first outreach to first deal, we make things move.
OUR TEAM
Two Dutch guys who made it work in America.
We aren't just consultants sending PDFs from Europe. We live here, work here, and have spent a decade navigating the nuances of US commercial culture.
Alexander van der Does
COMMERCIAL LEAD
Marcel Littel
STRATEGY & OPERATIONS
Alexander's Background
Nearly a decade at Red Bull in commercial leadership, building and running sales operations across the US, Canada, and Mexico. Part of the team behind the F1 Dutch Grand Prix. Co-founder of Trustify Sports. He knows how business gets done in America.Marcel's Background
Background in finance (Deloitte), marketing strategy, and business development across media and advertising (CBS Outdoor) and international consulting. The analytical engine behind market research, financial modeling, marketing strategy, and operational infrastructure.
WHY US
What makes us different
isn't on a slide. It's where we are.
There are plenty of consultants who will tell you how to enter the US market. Most of them do it from Amsterdam.
We live here. We work here. Our networks are here. When you need someone to show up for a meeting in LA, jump on a call with a potential distributor in Atlanta, or walk a trade show floor in Las Vegas, we're in the right timezone and we're already moving.
We're not a big agency with overhead to justify. We're operators: two people who move fast, charge fairly, and care about your outcome because our reputation depends on it.
Dutch roots. US network. Skin in the game.
PARTNERSHIP
We work with companies that are serious about the US.
Whether you're a funded startup or an established business, what matters is that you're ready to move.
You have a real product or service with proven traction in Europe
You're serious about the US, not just exploring
You want a partner who acts like an extension of your team
You understand that making it here takes commitment
ENGAGEMENT MODELS
Simple, transparent engagement.
No hidden fees. No bloated proposals. No monthly invoices for time we didn't earn.
ADVISORY
On Demand
- Strategic feedback sessions
- GTM plan reviews
- Network introductions
FULL IMPLEMENTATION
Fixed Project
- Full US entity setup
- Sales pipeline execution
- Local logistics management
Ready to cross the
Atlantic?
Send us a message. We'll get on a call, listen to what you're building, and tell you honestly whether we can help and how. No pitch, no pressure.
hello@westboundalliance.com